Online Computer Games
ONE in TEN people you know is doing it RIGHT NOW.
In just three years, that could be SIX in TEN…and whether
you are cashing in on this incredible market or not, they
will be there, playing online browser based games, 24 hours
a day.
The potential reach of the internet is incredible. With
broadband (allowing quicker internet access) reaching more
and more homes and internet cafés, the popularity of live
interaction with others online is booming.
It is the speed of today’s home internet connections that is
driving this market. In the USA, nearly 75% of internet
users had broadband at home last year, up from 57% only one
year previous…and internet usage in India increased by 54%
in one year alone.
The internet is the fastest growing market in the history of
the world but there is currently one market that is growing
at four times the rate of overall internet growth. People
are no longer just using the web for gathering information
anymore; they now see it as a primary source of
entertainment. The popularity of this trend is even
beginning to eat into TV-viewing figures and as a result it
is affecting TV advertising revenue. Meanwhile, in-game
advertising is forecast to grow by 70% year-on-year, to be
worth billions of dollars in just three years time.
Therefore, it’s no real surprise that TV companies are
determined to secure their piece of online games real estate
– buying businesses, launching games sites and placing their
content online in an interactive form.
Alex Burmaster, European Internet Analyst, Nielsen/NetRatings
(a global leader in internet media and market research)
said, “Take the fact that the online games sector is growing
at four times the rate of overall internet growth together
with the increasing numbers online and it is easy to see why
companies such as MTV Networks are looking to get a piece of
the action.”
The online browser based games sector has been identified as
the next step in the evolution of online entertainment and
people of all ages, from around the globe, are already
playing in their millions. And within this sector, “casual
skill-based games” heads the popularity table.
What are casual skill games?
Casual games of skill are familiar, enjoyable online
computer games such as:
- Shooting games online
- Online sport games
- Online pool games
- Online puzzle games
- Basketball games online
- Online dart games
These types of games are played in a tournament style
format online, with each individual paying a cash entry fee
to participate and with a cash or merchandise prize going to
the winner or winners of the tournament. Skill-based games
are given this name due to the fact that the outcome of each
competition is based on the players’ ability and
performance, with any elements of luck eliminated.
Therefore, skill games are not classed as gambling and as a
result avoid falling under most countries’ strict
anti-gambling statutes.
People around the world like to play these online computer
games for a fun and exciting challenge. Playing them online
against someone else adds an extra social and competitive
element; and competing for cash prizes between USD$1 and
$1,000 upwards adds an extra dynamic that makes them even
more exciting and rewarding!
There are millions of people from all over the world playing
online browser based games at this very moment and this
figure is set to treble over the coming three years. If you
are interested in making an additional income, there are a
few good skill games sites that actually offer affiliate
programs; so you now have the opportunity to tap into this
incredible market right at the start of the next huge global
growth wave.
Author:
Gavin
Evans is a full time internet marketer living in the market
town of Cowbridge in South Wales, UK. Gavin is also a
leading associate for the brand new global skill games
business, uVme.
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